I was tasked with developing the logo for Three Sweet Cakes. A local food service company that makes cakes and cupcakes for all occasions. As the company’s name is dedicated to the owners three children, the brand needed to be fun and sweet to reflect this.
I designed a variety of fun logo concepts, some using ink, splatter, hand lettering and paint drawings to give it a real ‘authentic’ and ‘playful’ look.
This resulted in a customised hand lettered logo. The consistency in the letters looks fairly sparse – which boded well for the ‘childish’ and ‘fun’ elements.