Heaven Fresh wanted to expand their customer base and as the Digital Marketing Executive for them I suggested we expand our online presence and create How-to Guides for their products.
I investigated what trouble people would find or need help with on their air purifiers by asking the customers directly via social media as well as the customer service department what questions they most likely needed answering.
Aside from filming the videos, the hardest part of the task was to create videos that would fit the Orange and Blue brand scheme. Whilst the company was slowly accepting the idea of a rebrand, I managed to incorporate their strict colour scheme and font choices into a modern and clean video.
Above you can see the introduction for every how-to video.